Chitra Chellam

5 Ps of E-Marketing -          Dr.K.Chitra Chellam The 5 Ps of E-Marketing are as follows : 1. Product 2. Price 3. Promotion 4. Place 5. People Product:             It is a combination of tangible and intangible attributes such as colour, size, shape, design, appearance and benefits which satisfy the needs and wants of consumers. The online seller must analyse each and every aspect of the product and take decision regarding the following: a)       Features of the product b)       Appearance of the product c)       Quality of the product d)      Packaging e)       Branding f)        After sales service Pricing:             Pricing is the process of determ...

A.P.C. Mahalaxmi College for Women, Thoothukudi. Department of Commerce (Aided) Interview Skills Syllabus Objectives: To prepare students for the interview To enable students to write job application letters and Resume To make the students participate effectively in Group discussions Unit I: Drafting an application letter – Guidelines to prepare Bio- Data and Resume -    (10 hours)            Practical- Application Letter & Resume Preparation Unit II: Group Discussion – Meaning- Process of Group Discussion – 7C’s of Communication – Rules to be followed by the participants in Group Discussion.                                       ( 10 hours )          Practical – Gr...

             Marketing strategy is a set of objectives, policies and rules that guide a firm's marketing efforts. Marketing strategy is the complete and unbeatable plan designed specifically to achieve the objectives of the firm. In a jewellery market where the gold prices have risen to a great extent, marketing strategies are designed by jewellers to stimulate the desire of the customers to buy gold jewellery and to retain the existing consumers. Formulation of marketing strategy consists of three steps. They are STP - Segmentation, Targeting, Positioning and assembling the marketing mix. Market Segmentation Market segmentation is the process of grouping of buyers who have common characteristics, so that their needs are better served. Jewellery market is segmented on the basis of gender, that is, male and female. Market Targeting Market targeting is the process of taking decision regarding the market to be served. Target market mean...

Characters essential for positive personality Accept Responsibility Show Empathy Be optimistic Think before speaking Have the spirit of winning Do a work with enthusiasm Have gratitude Be loyal Be a good friend Be humorous Accept your mistakes Learn from your mistakes Rectify your mistakesearch Be honest Discuss  but don't  argue Practice listening habits Sincerely appreciate your friends / colleagues / siblings irrespective of their age Practice  humanity Don'the gossip Work hard Set SMART goals Smile  and be kind to others Have emotional intelligence Be polite Choose your words carefully before speaking Practice positive body language Have perseverance Have common sense Have self - confidence Develop leadership qualities Have self - control,self - motivation , self discipline, self-respect & self-esteem Above all  follow the words of Dr.Abdul Kalam "you have a dream before your dreams  can come true " and develop ...

5 Magic Words The following are the 5 magic  words  to maintain  good  relationship  with  others : Wishing Others Sorry Excuse Thank you & Please 

Business Economics By Dr. K. ChitraChellam Subject matter of economics: Economics is a social science. It deals with man and his efforts to society his wants. He may work in the office or in factory. Wherever he works, he works to earn an income. With his income, he buys goods and services to satisfy his wants. Existence of human wants is the starting point of all economic activities.             Lionel Robbins defines Economics as “Economics is the science which studies human behavior as a relationship between ends and scarce means which have alternative uses”.             “Ends” refer to wants. Wants are unlimited in number (endless). When one want is satisfied, another want crops up. Since wants are unlimited, one is compelled to choose between the more urgent wants and less urgent wants. That is why economics is called a science of choice.   ...