Chitra Chellam

5 Ps of E-Marketing -          Dr.K.Chitra Chellam The 5 Ps of E-Marketing are as follows : 1. Product 2. Price 3. Promotion 4. Place 5. People Product:             It is a combination of tangible and intangible attributes such as colour, size, shape, design, appearance and benefits which satisfy the needs and wants of consumers. The online seller must analyse each and every aspect of the product and take decision regarding the following: a)       Features of the product b)       Appearance of the product c)       Quality of the product d)      Packaging e)       Branding f)        After sales service Pricing:             Pricing is the process of determ...

A.P.C. Mahalaxmi College for Women, Thoothukudi. Department of Commerce (Aided) Interview Skills Syllabus Objectives: To prepare students for the interview To enable students to write job application letters and Resume To make the students participate effectively in Group discussions Unit I: Drafting an application letter – Guidelines to prepare Bio- Data and Resume -    (10 hours)            Practical- Application Letter & Resume Preparation Unit II: Group Discussion – Meaning- Process of Group Discussion – 7C’s of Communication – Rules to be followed by the participants in Group Discussion.                                       ( 10 hours )          Practical – Gr...